8 Reasons To Get Your Local Business Online Business Articles | September 14 Cheap Adidas Superstar Slip On , 2002 If you're a local business owner, you've probably ... what to do about the ... Maybe you ... a website, sitting out in ... dead as ... Or maybe you're thinking o
If you're a local business owner, you've probably been wondering what to do about the Internet. Maybe you already have a website, sitting out in cyberspace, dead as a doornail.
Or maybe you're thinking of getting your business online Cheap Adidas Superstar Pride Pack Womens , but you've heard it takes too much time and money. It's tempting to ignore the issue and hope it goes away, but there are some very good reasons to get moving - and here are 8 of them:
1. GEOGRAPHIC TARGETING.
Geographic targeting, or geotargeting, is the ability to target consumers by geographical location. Using a combination of I.P. address andor zip code, ads can be presented to only those consumers to live in certain geographic locations.
Localized advertising allows is very targeted, and can be used to quickly and cheaply test online campaigns. With the increasing availability of demographic data Cheap Adidas Superstar Pride Pack Mens , the targeting capabilities and options are endless.
2. IT'S PRACTICALLY FREE
It's so cheap to have a website now, why wouldn't you? You can get a domain name for $10, get a build-it-yourself website (more about this later), and you're in business for $20-25 a month.
Compare that to the outrageous prices charged for yellow page ads, which can range in price from $1,000 to over $100 Cheap Adidas Superstar Pride Pack ,000 per year.
Combine this with the fact that a growing percentage of the population is turning to the web for information every day, and you have a powerful marketing tool.
And as I mentioned earlier, there are tools available now that will allow you to build your own website just by pointing and clicking. These aren't tacky looking cookie-cutter websites -- they're very professional looking, and actually look better than a lot of websites built by "professionals."
So you no longer have to shell out hundreds or thousands of dollars to get a great looking website. And as your business grows, your website can too -- add new pages, a message board Cheap Adidas Superstar Foundation Womens , email marketing, ecommerce capability and more. You can add any or all of these features quickly and easily...all at the click of a mouse.
3. IT'S A GREAT COMMUNICATIONS TOOL
The Internet is the ultimate communications tool - fast and cheap. You can use it to communicate with suppliers, resellers, and of course, your customers. Some uses include:
- Send discount coupons by email, reducing direct mail costs.
- Get customer feedback through email or feedback form on website -- it's quick and it's easy Cheap Adidas Superstar Foundation Mens , so you're more likely to get customers to participate.
- Send product information or announcements via email or posted on website.
- Send periodic newsletters with useful information and special offers, or just to stay in touch. To follow up with 1,000 customers through direct mail would cost $340 or more for the postage alone ... but with email it's virtually free. And being able to interact directly with a customer on a regular basis is priceless.
- Put your brochure or catalog online, reducing printing costs.
For some businesses, simply putting their catalog online has saved them thousands of dollars a year in printing and mailing costs.
Of course there will always be people who want printed catalogs, and not every customer will have email. But in terms of cost Cheap Adidas Superstar Foundation , you simply cannot beat the economics.
4. TO MAKE CONNECTIONS
There are lots of business people online, including people from your local community. People from the same communities have a way of finding each other online... and as always, it's not what you know, but who.
Just as you might pass out your card at a local chamber meeting, you can do the same thing online with your signature file - and a lot more people will see it.
It's also a lot more time-effective than face-to-face networking. Rather than driving somewhere and sitting through another boring chicken dinner, you can get online and meet prospects and colleagues at any time of the day or night.
Also Cheap Adidas Superstar 80S Mens , you can develop a reputation very quickly online, adding to your credibility and opening even more doors for yourself - all without setting foot outside the house.
5. TO SERVE YOUR LOCAL CUSTOMERS.
A website can be a worthwhile investment even if it's just an electronic version of the Yellow Pages: street address, phone number, business hours, forms of payment accepted, contact information. Put this same information in the Yellow Pages Cheap Adidas Superstar 80S Womens , and guess what happens if you move or change your hours or get a new area code? You know the answer to that one.
But a website is dynamic -- information can be updated at any time, plus you're not limited to 2 or 3 lines worth of information. And there are so many great ways to interact with your customers, which is more interesting for them and potentially very valuable to you. Here are some very low- tech examples, very easily added to your website:
- FAQ
Frequently Asked Questions or FAQ, is a popular term on the Internet. And in real life, there are always questions you hear over and over from your customers. These are the questions people have about doing business with you Cheap Adidas Superstar 80S , and you certainly want to make it as easy as possible. Why not save everybody some time and post often asked questions - and their answers - on your website?
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