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What is RSS - For Marketers ECommerce Articles | May 19, 2005 Copyright 2005 Rok HrastnikRSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your cont...
Copyright 2005 Rok Hrastnik
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users Carl Gunnarsson Jersey , without the fear of spam filters stoping your messages, and to other ?content consumers? (other websites, search engines and so on).
RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.
But some marketers are still afraid that not enough internet users are using RSS feeds. Think again ?
While achieving not more than marginal penetration Vladimir Tarasenko Jersey , its usage is growing with astounding speed.
Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!
>> BUT WHAT ARE RSS FEEDS?
RSS content is delivered through RSS feeds --- simple files structured in a specific way.
These files include some basic information about the RSS feed (such as RSS feed title, logo Jaden Schwartz Jersey , description, URL etc.) and the actual content you want to deliver to your readers.
These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher?s web site), presented in a linear list.
But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.
>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?
The point of RSS feeds is to get people to subscribe to them Cheap St. Louis Blues Jerseys , so that they can constantly receive fresh information from you.
It?s just like subscribing to e-mail newsletters, only that there?s no e-mail involved ? and consequently no spam or spam filters.
But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.