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>How is Artificial Intelligence changing the finance and banking sector
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The financial services sector is booming with the use of Artificial Intelligence. Financial Marketers in recent years, have been actively leveraging all types of traditional and new-age marketing channels to engage customers on their digital and mobile journeys. However, customers still expect Financial Institutions to know their preferences and provide a much richer personalized experience.


The term “Customer Data Platform” has been generating a lot of buzz in the martech world in the past two years. A CDP has the capability to address data management issues by providing a Customer One View. This means that all data pertaining to the customer from disparate data sources is available in one single place. CDPs can power real-time segmentation with the right user, right time Wholesale Xavier Woods Jersey , and the right channel.


AI-integrated Voice Assistants like Amazon Alexa and Google Assistant should form the underlining guidance for Financial Marketers.


Accelerate AI should be the new mantra for the next 12-18 months for Banks, Insurance, and other Financial Services to stay ahead of the curve.


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